How to write great copy and why it is imporant

Copy is the content of your web site. It seems obvious that to have a great web page you need content but this is sometimes overlooked.
Too often we are distracted by the development of the visual aesthetics and features of our web pages and we find our content is not given enough attention.
When someone [...]

Micro copy – what is it and how is it used

Micro copy are small sentances or words that appear at crucial steps in a web process.
If you are filling out a form, the “required fields” statement would be micro copy.
“your credit card will not be charged” would be another example.
Micro copy is usually used to direct or reassure users while they are proceeding [...]

How we work with our web clients – An organic approach to web development

My approach is very organic. We plant a thought and nurture it until it has a giant sphere of influence.

Web development provides creative satisfaction

It is amazing how one can fulfill their creative needs by working with technology for another person or business.
Recently I have been customizing word press themes for a number of Calgary and businesses.  I use their web page for inspiration or other blogs to get ideas about the layout and design.  After I have a [...]

Progressive Edge Case Study

Case Study
Progressive Edge
The Company
Progressive edge provides re-tipping of dental instruments as well as new dental instrument supplies.
The requirements
Progressive edge had an out dated web page that needed a face lift. The page was developed when display sizes where much smaller, some of the content needed to be revised and new branding was required.
The Approach
The first [...]

HBI Calgary – Heritage Business Interiors Case Study

Case Study
hbi-heritage business interiors inc
The Company
HBI creates business environments by supplying and servicing office equipment.
The requirements
The web page was developed by a completely seperate company but HBI needed some pages to be altered. They were looking for a cost effective way to gain more feedback from their clients so they could provide them better service [...]

Sound Design Bids Case Study

Case Study
Sound Design Bids

The Company
Sound design bids is a sound design crowd source web page where people in need of audio can submit contracts for sound designers to bid on by uploading mp3’s.
The requirements
The web page had to be built in a programming language and to make use of databases to store information. Mp3’s needed [...]