Case Study

Progressive Edge

The Company

Progressive edge provides re-tipping of dental instruments as well as new dental instrument supplies.

The requirements

Progressive edge had an out dated web page that needed a face lift. The page was developed when display sizes where much smaller, some of the content needed to be revised and new branding was required.

The Approach

The first thing we needed to do was to update the site content. With input from the customer we went through the content and eliminated or updated the material to better reflect the companies services and products.
The company wanted to re brand themselves as an eco friendly option for dental instruments. I used a brochure of theirs for inspiration and developed a fresh web look by using colours found in nature and “green” images.
The sizing of text and the width of the page itself was adjusted to suite the needs of web browsers with larger displays.

The Future

Future plans for the site include creating an e-zine/newsletter that customers can subscribe to to highlight new products and related dental information. Also there is a back end form which has been developed by giant spheres for ordering tools online which is in the process of being implemented. This could entail making use of some e-commerce features in the future.

The Result

Progressive edge has successfully carried their brand from print to the web. They are showing there customers that they are current and effective by re thinking their old design.

Filed under: Web design