Micro copy are small sentances or words that appear at crucial steps in a web process.

If you are filling out a form, the “required fields” statement would be micro copy.

“your credit card will not be charged” would be another example.

Micro copy is usually used to direct or reassure users while they are proceeding towards a goal on your
page. It can also be used for tips and tricks, quick facts or other related information.

Micro copy is an essential element of any web design as it builds trust with your users while helping them to achieve a goal, this in turn will benefit your business and ensure a better browsing experience for your users.

Try to achieve an obvious path for your users follow. Any time you feel there may be confusion add a touch of micro copy and the problem is solved.

Lastly, you can use micro copy to further develop your pages tone or companies brand. You may want to use humor or other literary techniques to help guide your user such as this example on a contact form. “oops! You forgot to enter your email.”

Filed under: Copy, Web design