Guerrilla Marketing on the internet – Book Review
I wish I had the time to implement all of the ideas listed in guerilla marketing.
I found this book extremely useful, especially for creating good copy. The authors inspired me to rephrase many of the informational areas of my page to make them more exciting and enticing. They encouraged me to write more about what my product or service can do for my customer instead of simply stating what it is that I sell and which services I offer.
One great tip is how to snag large sales by starting with products or packages that require less financial commitment. Then offering larger and larger packages after developing a trusting relationship.
There are also excellent sections on how to design and build your website, and how to utilize email, rss feeds, podcasts and more to spread your message.
They delve into social media and talk about the power of word of mouth advertising.
There is even a section on how to build your own guerrilla marketing dream team and they even touch upon outsourcing.
I would recommend this book to any business owner no matter what their experience level with the web. This guide touches on a great number of topics giving a well rounded base for any entrepenuer to build upon.
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