The tipping point is about how business’ and people come to a point where they are no longer controlling the popularity of their service or product. It is the point at which the proverbial snowball starts rolling.  Malcolm Gladwell uses case studies to show how companies products and brands reach this point of snowballing success.

I know that no book can tell you exactly what to do to sell a billion units of your product or how to become the most popular service supplier in your field but I was expecting a little more direct advice from the author.

The book is comprised of case studies on successful businesses and organizations. Although these case studies give a window into how to achieve the snowball effect, I felt like the author could have gone into more analysis.  In the cases he touches upon, the companies seem to have very little to do with there own success aside from having a quality product or service.  They either had a product that people wanted to talk about or there was a drastic change in another market that directly benefited them.

If I learned anything from this book it is that if you want to reach a tipping point you have to have a quality product that appeals to an enthusiastic market willing to promote your product for you…   or great timing.

Over all this book made very little impression and simply washed over me. The content was dry and the commentary redundant.

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