Wearing hats

Quickie -
Since there are many SEO offers coming into most business’ email, clients are coming to me to boost their google juice, hence I have been spending a lot of time with google analytics and adwords.
One can easily spend hours pinpointing data for analysis and analyzing keywords.
Once again the web [...]

Publish and Prosper Blogging for your Business by DL Byron & Steve Broback -Review

Publish an prosper blogging for your business is a quick read that somehow already feels dated event though it was only published in 2006. (That’s the Internet for you.)
Many of the ideas in this book have been explored extensively on the web.  (As has everything else.)
I think if one were to read this book 10 [...]

Twitter Power by Joel Comm – Book review

A quick book review of Twitter Power by Joel Comm
Writing a book about twitter must be a challenge considering how temporary things are on the internet. Joel Comm the author of Twitter Power succeeds in his pursuit by being completely up to date at the time of it’s writing. He also wrote in a [...]

Why should my business tweet?

In this article you will find answers to these questions; what is twitter?, how is it used?, why should I use it?.
Here are some more benefits of tweeting for your business.
- It takes very little time.
- Makes you look like an expert.
- Provides another way to connect to potential customers.
- Is more personal.
- Could be [...]

Guerrilla Marketing on the internet – Book Review

I wish I had the time to implement all of the ideas listed in guerilla marketing.
I found this book extremely useful, especially for creating good copy. The authors inspired me to rephrase many of the informational areas of my page to make them more exciting and enticing. They encouraged me to write more [...]

The webs vail

Usually when you think of the web it seems like a cold and dark place but if you think about it the web provides quite an intimate experience. Users are generally in their homes on their own computer, they could be wearing pajamas or be completely naked. They can browse your web page [...]

Trust Agents – A Book Review

If you are looking to learn about social media from the viewpoint of books like think and grow rich and the power of positive thinking then check out trust agents by Chris Brogan and Julien Smith. The book crosses genres by putting the ideas from positive thinking books through a social media filter. [...]

How to write great copy and why it is imporant

Copy is the content of your web site. It seems obvious that to have a great web page you need content but this is sometimes overlooked.
Too often we are distracted by the development of the visual aesthetics and features of our web pages and we find our content is not given enough attention.
When someone [...]

Micro copy – what is it and how is it used

Micro copy are small sentances or words that appear at crucial steps in a web process.
If you are filling out a form, the “required fields” statement would be micro copy.
“your credit card will not be charged” would be another example.
Micro copy is usually used to direct or reassure users while they are proceeding [...]

How we work with our web clients – An organic approach to web development

My approach is very organic. We plant a thought and nurture it until it has a giant sphere of influence.