Posted on March 15th, 2010 by Kristoffer Benoit
I wish I had the time to implement all of the ideas listed in guerilla marketing.
I found this book extremely useful, especially for creating good copy. The authors inspired me to rephrase many of the informational areas of my page to make them more exciting and enticing. They encouraged me to write more [...]
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Posted on March 12th, 2010 by Kristoffer Benoit
Usually when you think of the web it seems like a cold and dark place but if you think about it the web provides quite an intimate experience. Users are generally in their homes on their own computer, they could be wearing pajamas or be completely naked. They can browse your web page [...]
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Posted on February 27th, 2010 by Kristoffer Benoit
Copy is the content of your web site. It seems obvious that to have a great web page you need content but this is sometimes overlooked.
Too often we are distracted by the development of the visual aesthetics and features of our web pages and we find our content is not given enough attention.
When someone [...]
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Posted on February 27th, 2010 by Kristoffer Benoit
Micro copy are small sentances or words that appear at crucial steps in a web process.
If you are filling out a form, the “required fields” statement would be micro copy.
“your credit card will not be charged” would be another example.
Micro copy is usually used to direct or reassure users while they are proceeding [...]
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